SalesPlay 2.0
DO

Connections · the plumbing around the moat

Integrations

SalesPlay wins on the market graph; it stays credible by connecting cleanly to the stack sellers already run. Match the table-stakes, partner for the data layer, and feed — don't fight — the AI SDRs.

Connected

6/9

CRM

Bidirectional sync + hygiene — push cards as opportunities, write research back, de-dupe records.

S

Salesforce

Two-way

Push cards as opportunities; write research back to the account; keep records clean.

Cards → Opportunities & Tasks · Evidence → Account notes · Firmographics ← graph

312

Cards pushed

1,940

Fields written back

87

Duplicates merged

2,410

Records enriched

H

HubSpot

Two-way

Two-way sync with HubSpot deals, companies, and contacts.

Cards → Deals · Evidence → Company notes · Firmographics ← graph

Contact data

Turn hypothesized committees into verified people. Partner for the data layer; keep the reasoning.

Z

ZoomInfo

Data in

Resolve hypothesized buying-committee roles to verified people and direct contact info.

Committee hypothesis → verified contacts (email, phone, LinkedIn)

1,128

Contacts enriched

94%

Email verified

71%

Direct dials

Cw

Clay (waterfall)

Data in

Waterfall enrichment across 150+ providers — pay only on a successful hit.

Missing fields → waterfall(ZoomInfo → Apollo → Clearbit → …) → verified record

12

Providers in waterfall

89%

Fill rate

$0.11

Cost / hit

Revenue intelligence

Auto-capture meeting and deal outcomes — so the feedback loop runs on real data, not self-report.

G

Gong

Data in

Auto-detect meeting outcomes and deal signals — so card outcomes are captured, not self-reported.

Calls & deals → meeting-held / stage-change / risk → card outcome (auto)

18 / 22

Outcomes auto-captured

4

Self-reported

High

Attribution confidence

C

Clari

Data in

Pull forecast category and deal progression to close the card → pipeline → won loop.

Forecast & deal stage → Plant-to-pipeline confirmation

Gong · auto-captured outcomes (feeding metrics)

  • MeridianIXDiscovery call held · 32 min · next step set2026-07-07
  • Cirrus CloudIntro call held · thermal design freeze discussed2026-07-06
  • Volt GPUDeal advanced to Evaluation in CRM2026-07-03

Outcomes detected from calls/CRM — not self-reported. This is the fix for the "reps overstate influence" softness in the pilot metric.

Outbound / AI SDR

Be the intelligence layer, not the sender. Feed graph-grounded, gated-safe context to the tools that send.

O

Outreach

Data out

Push graph-grounded, gated context into sequences — you're the intelligence layer, not the sender.

Card why-now + gated-safe messaging → sequence variables & steps

196

Plays pushed

23

Gated claims blocked

1A

11x (Alice)

Data out

Feed the AI SDR its missing input intelligence. 2026 data: message quality — not volume — is the ceiling.

Card context → AI SDR research + first-touch grounding

140

Briefs fed

+38%

Reply lift vs. baseline

S

Salesloft

Data out

Cadence integration for graph-grounded outreach.

Card messaging → cadence steps

Payload pushed to sequencers (gated-safe)

{
  "whyNow": "Cascade-3 sited in a power-constrained zone; density is the only lever, decided at design freeze.",
  "citation": "Data Center Cooling Market — Global Forecast to 2030",
  "personaAngle": "Economic buyer — power-per-rack is the binding constraint on the buildout P&L.",
  "confidenceTier": 1,
  "gatedExcluded": ["likely incumbent air-cooling vendor (unverified)"]  // withheld until verified
}

Gated claims are stripped before anything reaches an autosender. 2026 data: hybrid AI+human cut cost/opportunity from $487 → $224 — quality, not volume, is the ceiling.