Flagship · requires the Knowledge Graph
Market → Account Translator
Start from a market shift. The graph resolves which of your named accounts are exposed, the per-account exposure logic, who to reach, and a campaign angle. This is the workflow no sales-tech competitor can replicate — it needs a validated model of the value chain.
Market shift
Data-center power constraints & grid interconnection delays
Site-level power caps and multi-year interconnection queues force operators to raise density per rack rather than add sites — pulling forward liquid-cooling decisions.
M&MData Center Power & Cooling Value Chain — 2026 Update
Hyperscale cloud › AI training regions
Reach first
Priya Raman
VP, Data Center Infrastructure
Exposure logic
New AI region sited in a power-constrained grid zone; rack density is inflecting past air-cooling limits.
Colocation › retail + wholesale high-density
Reach first
Tom Ellison
SVP, Data Center Operations
Exposure logic
Signed an anchor AI tenant requiring 80kW+ racks in a facility built for 12kW; retrofit is now on the critical path.
AI cloud › GPU bare-metal providers
Reach first
Reza Amini
CTO & Co-founder
Exposure logic
Fresh capital earmarked for capacity expansion; standardizing a rack reference design for next-gen accelerators.
Behind-the-meter power › data-center energy
Reach first
Hannah Boyd
VP, Data Center Solutions
Exposure logic
Its data-center customers are demanding higher rack density — a second-order pull for cooling that TerraWatt itself will surface.
Campaign angle
One motion, 4exposed accounts: lead with the shift, personalize on each account's position in the value chain, and prove it with the M&M citation above. Push all 4 as a sequenced play, or open the highest-scoring live card to start.